Public Relations

Public Relations

How Media Outreach Works

Getting your story into the media almost always requires reaching out and contacting reporters. Once in a while, a reporter will see a press release that comes “over the wire” from a news service and write about it. That is not the norm, especially for small businesses. Instead, reporters write […]

Public Relations

What Do You Need for a Press Kit?

The phrase “Press Kit” makes me think of John Oliver, who might describe it as “A collection of digital files that has nothing to do with ‘press’ or ‘kit.’” As with so many other concepts whose names have long outlived their actual meaning, the press kit is a staple of […]